The breakdown after the fight. The training vlog. The freestyle in a car park in Peckham. The argument that runs longer than the match. That's where the audience actually lives now.
The people carrying sport's attention are still paid like a side hustle, while budgets built for stadium screens look for somewhere to go. Someone has to stand in the middle of that.
Nothing you already make is ours. We don't touch your channels, your income, or your ideas. We bring the money that wasn't there yesterday — and we take a cut of that, and only that.
It's in the name. If a deal, a number or a partner doesn't leave you better off than you were, it doesn't get through the door.
Channels, IP, existing income. Untouched. Not a line in a contract — the whole point of the company.
Premium demand, brand deals, partnerships you'd never have seen. Commission on the extra, never on the base.
Real numbers, real audiences, real brand safety. We check before we sign, so brands can buy without the audit.
Two tiers, one firewall. Adult-verified work stays adult. Family-safe stays family-safe. Nobody gets contaminated.
NGM is founded by a former junior international sprinter with fifteen years building youth sport on both sides of the Atlantic — who watched the best athletes he knew become the best creators nobody was paying properly. The network exists to fix that, starting with the sports he grew up in and the city hosting the next Games.
If you make sport worth watching and you'd like to hear when we start signing — leave a name. If you're a brand that wants to be where sport is actually watched — say hello.